Many users — and NFC-market leaders — have long awaited an announcement on NFC tag reading from Apple. With just under 20% market share according to Gartner’s 2016 analysis and an outsized enthusiasm among many of its more than 700-million users, the Company wielded exceptional power to kickstart NFC-driven innovation.
Now, the wait is over! In its presentations at the 2017 Apple Worldwide Developers Conference, the company unveiled support for NFC tag reading in iOS 11. With this news, Apple dove fully into the NFC waters it had dipped a toe into with the launch of Apple Pay on the iPhone 6 and 6S in September 2014. At that time, Apple limited its devices to card emulation mode only, so users couldn’t read tags.
What can you do with these NFC tags? Why would you want them? ST has been demonstrating its ST25DV dynamic tag and the video below shows some of the features that may be unleashed by this news. An earlier blog post also describes the ST25DV’s features in more detail.